Pengertian Segmentasi Pasar Dan Analisis Demografis

Pengertian Segmentasi Pasar Dan Analisis Demografis

Makalah ini disusun untuk memenuhi tugas perilaku konsumen

 

                                                               Disusun oleh : 

                                                 Nama : Ayu Aisah Wulandari 

                                                 NPM  : 11213534

                                                 Kelas : 3EA09

UNIVERSITAS GUNADARMA

EKONOMI MANAJEMEN

Pengertian Segmentasi Pasar Dan Analisis Demografis 

Segmentasi Pasar

A.    Segmentasi Pasar dan Kepuasan Konsumen

Segmentasi pasar adalah pengelompokkan pasar menjadi kelompok‐kelompok konsumen yang homogen, dimana tiap kelompok (bagian) dapat dipilih sebagai pasar yang ditargetkan untuk pemasaran suatu produk.

Berikut ini definisi dari Segmentasi Pasar menurut beberapa ahli, diantaranya:

a.       Swastha & Handoko (1997), Memberi pengertian bahwa segmentasi pasar sebagai kegiatan membagi–bagi pasar/market yang bersifat heterogen kedalam satuan–satuan pasar yang bersifat homogen.

b.      Pride & Ferrel (1995), Mengatakan bahwa segmentasi pasar adalah suatu proses membagi pasar ke dalam segmen‐segmen pelanggan potensial dengan kesamaan karakteristik yang menunjukkan adanya kesamaan perilaku pembeli dan sebagai suatu proses pembagian pasar keseluruhan menjadi kelompok‐kelompok pasar yang terdiri dari orang‐orang yang secara relatif memiliki kebutuhan produk yang serupa.

Mengingat luasnya pasar, maka kegiatan segmentasi pasar harus dilakukan dengan maksud dan tujuan sebagai berikut:

Ø  Pasar lebih mudah dibedakan

Setiap produk yang dihasilkan adalah untuk memenuhi kebutuhan dan keinginan konsumen. Agar produk tersebut dapat diterima tentunya haruslah sesuai dengan selera konsumen. Sedangkan dilain pihak dengan keadaan pasar yang heterogen dan selera konsumen yang selalu berkembang tentunya sulit untuk dapat diikuti oleh perusahaan secara terus menerus. Dalam hal ini perusahaan akan cenderung mencari sekelompok konsumen yang sifatnya homogen sehingga lebih mudah untuk memahami selera konsumen. Dengan demikian pasar lebih mudah dibedakan dengan kelompok pasar yang lain.

Ø  Pelayanan kepada pembeli menjadi lebih baik

Dalam memenuhi kebutuhannya konsumen selalu menginginkan empat hal penting yaitu kualitas barang yang bagus, harga yang terjangkau serta pelayanan yang baik dan memuaskan serta ketepatan waktu. Dari keempat hal tersebut yang sangat dominan adalah perihal pelayanan. Banyak konsumen lari ketempat lain karena masalah pelayanan. Harga dan kualitas kadang menjadi nomor dua dibanding pelayanan. Menyadari hal tersebut maka segmentaasi pasar harus dilakukan agar dapat memberikan pelayanan yang mengarah kepada pasarnya. Bentuk pelayanan yng diberikan oleh perusahaan adalah menyediakan tempat parkir yang luas dan gratis. Pelayanan ini juga dimaksudkan untuk menarik perhatian konsumen.

Ø  Strategi pemasaran menjadi lebih mengarah

Mengingat luas dan beragamnya pasar konsumen, maka akan sulit untuk melayani semua konsumen yang sangat heterogen tersebut. Maka dengan melayani konsumen yang sifatnya homogen maka strategi pemasaran yang direncanakan dapat lebih mengarah dalam menyusun marketing mix yang meliputi perencanaan produk, harga, distribusi dan promosinya sehingga menjadi lebih tajam.

  

Ø  Mendesain Produk

Mendesain produk‐produk yang lebih responsif terhadap kebutuhan pasar karena hanya dengan memahami segmen‐segmen yang responsif terhadap suatu stimuli maka pemasar dapat mendisain produk yang sesuai dengan kebutuhan segmen ini. Teknik‐teknik riset yang dikembangkan dalam beberapa tahun terakhir ini seperti Analisis Faktor, Analisis Klaster, Conjoint, dan Discriminant.

Ø  Menganalisis Pasar

Segmentasi pasar membantu pihak manajemen mendeteksi siapa saja yang akan menggerogoti pasar produknya. Para pesaing itu memiliki kemampuan untuk memberikan alternatif pilihan produk bagi konsumen dan tidak sekedar menghasilkan produk yang sama.

Ø  Menemukan Ceruk Peluang (nieche)

Setelah menganalisis pasar, perusahaan yang menguasai segmen pasar dengan baik akan sampai pada ide untuk menenmukan peluang. Peluang ini tidak selalu sesuatu yang besar.

Ø  Menguasai posisi yang superior dan kompetitif

Perusahaan yang menguasai segmen dengan baik umumnya adalah mereka yang paham betul konsumennya. Mereka mempelajari pergeseran‐pergeseran yang terjadi di dalam segmennya.

Ø  Menentukan Strategi komunikasi yang efektif dan efisien

Komunikasi dengan konsumen akan lebih efektif jika perusahaan tahu persis siapa segmennya termasuk warna favoritnya, jenis musik kesukaan, kegiatan sehari‐hari dan pendapatnya pribadi tentang lingkungan sekitarnya. Aplikasi media iklan pun akan berbeda‐beda menurut segmennya seperti media cetak ekslusif tentu cocok dengan segmen premium.

Dasar‐dasar segmentasi pasar pada pasar konsumen, yaitu:

- Geografi

Segmentasi geografi akan membagi pasar ke dalam beberapa bagian geografi yang berbeda‐beda seperti negara, negara bagian, wilayah, kota, dan desa. Perusahaan akan beroperasi pada satu atau beberapa area geografi yang dipandang potensial dan menguntungkan.

- Demografi

Dalam segmentasi demografi, pasar dibagi menjadi grup‐grup dengan dasar pembagian seperti usia, jenis kelamin, tingkat pendekatan, tingkat pendidikan, dan agama. Setidaknya ada lima alasan mengapa pendekatan demografi ini hampir selalu disertakan, antara lain adalah informasi demografi adalah informasi yang mudah dijangkau dan relatif lebih murah untuk mengidentifikasikan target market, informasi demografi memberikan insight tentang trend yang sedang terjadi, meski tidak dapat untuk meramalkan perilaku konsumen, demografi dapat dilihat untuk melihat perubahan permintaan aneka produk dan yang terakhir demografi dapat digunakan untuk mengevaluasi kampanye‐kampanye pemasaran.

- Psikografi

Ciri‐ciri psikologis berkenaan dengan inner atau kualitas intrinsic dari consumer individual. Strategi segmentasi konsumen kadang‐kadang didasarkan pada variabel psikologis yang spesifik. Konsumen dapat dibagi menurut demografi tetapi seringkali ini tidaklah cukup. Perusahaan ingin tahu lebih jauh apa sebenarnya yang membuat orang‐orang yang memiliki usia, penghasilan, pendapatan dan pendidikan yang sama berbeda dalam merespon suatu stimuli pemasaran. Dalam segmentasi psikografis, perilaku konsumen diobservasi melalui kelas sosial (social class), gaya hidup (lifestyle), nilai‐nilai kehidupan yang dianut (value) dan kepribadian (personality).

Analisis Demografi

Demografi adalah uraian tentang penduduk terutama tentang kelahiran, perkawinan, kematian, dan migrasi. Demografi meliputi studi ilmiah tentang jumlah, persebaran geografis, komposisi penduduk, serta bagaimana faktor‐faktor ini berubah.

Analisis yang dilakukan meliputi :

- Pertumbuhan populasi dunia

- Bauran umur populasi

- Etnis dan pasar lain

- Kelompok pendidikan

- Pola rumah tangga

- Pergeseran geografis dalam populasi

Perusahaan yang berhasil biasanya mengenali dan menanggapi kebutuhan dan tren yang belum terpenuhi dengan mendapatkan laba dari aktifitas pemasaran yang di lakukan oleh marketer. Perusahaan mendapatkan laba yang sangat besar jika mereka dapat memanfaatkan fenomena yang terjadi dalam faktor demografi dengan baik. Di lain sisi, perusahaan juga harus mampu meminimalisir resiko dan ancaman yang timbul dari faktor demografi.

Performing Arts THE COLOURFUL OF OUR SCHOOL graduation XIII forces and performing arts SDIT Nurul WISDOM 2013-2014. Grade 6 students of dance perform a fan dance saman and local tribal cash in the event of separation.

This event was held in the hall of wisdom SD nurul Pemalang area on 29 May 2014. event was carried on for separation or release Keas 6 elementary school students Nurul Hikmah. The performing arts festive with students followed by students from grade 3 to grade 6 who performed a variety of arts.

MenganalisisFilm Favorite “ Taare Zameen Par “

Menganalisis Film Favorite “ Taare Zameen Par “

Disusun untuk memenuhi tugas Bahasa Inggris 2

Oleh Ayu Aisah Wulandari

NPM 11213534

Kelas 1EA17

VAKULTAS EKONOMI

JURUSAN MANAJEMEN

TAHUN 2013

Soal!

1. 1.      Menceritakan kembali film Favorite anda!
2. 2.      Apaalasan anda memilih film tersebut?
3. 3.      Siapa tokoh faforite anda dalam film tersebut? beserta alasannya!

Jawab!

1. 1.     My favorite movie is " Taare Zameen Par "

This movie tells the story of a boy named Awasthi ihsan ( darshel safary ) who have dyslexia where he has his own world , like a child's imagination and courageous . As well as a child who suffered with Dyslexia traits : can not see the letters and numbers correctly within eyesight of letters and numbers such as dancing and always danced in her eyes that dyslexic children can not read and can not write with true .

Ihsaan often get pressure . From her friends , from her parents , from teachers , they do not understand the actual condition of Ihsaan dyslexia . Ihsaan always get bad grades in school , he never skipped school and as a result he will be in cream perbuatangnya to the hostel , heard of his father 's decision Ihsaan be defresi . And finally he still sent to boarding .

Ihsaan new dormitory is treated the same as his old school , each teacher who taught no one understands the conditions experienced by Ihsaan . In this hostel Ihsaan often get pressure from her teachers and her friends . In the new school / boarding by Ihsaan teacher was asked to translate the content of a poem read by her , but the teacher did not like his opinion , when Ihsan explained the contents of the poem is very true , based on his opinion . With the harsh treatment that is given Ihsan teachers become more defresi again , he threw all his books and always feel fear , he felt himself no one cares , feeling alone , and loss of confidence.

Until it comes an energetic teacher who taught the school . He named Ram Shankar Nikumbh ( Amir Khan ) . Ram Shankar Nikumbh is a substitute teacher at the school , and he also teaches at a school that deal with children with special needs . At first Ram little attention Ihsaan but gradually he began to notice Ihsaan . Seeing the condition of Ihsaan Ram concerned . Ram felt Ihsan are in need of help that he saw the look in the eye Ihsan . Until finally he went to his parents' house Ihsaan to get some information he needs .

There Ram view all posts Ihsaan , and was shocked once when she saw the paintings Ihsan very beautiful and has meaning . Ihsaan express feelings through paintings that he created . Ram asks Ihsan bukubuku the first in keluarka and he found that writing Ihsan have the same error on each book , such as : to confuse letters b to d , rollovers and R s writing letters , writing letters h and t like writing behind the mirror , and errors in spelling when writing down in dictation . Ram found Ihsaan have difficulty in recognizing letters , Menurt Ram , Ihsan can not read and can not recognize characters from each post , so he does not understand what it means . Ram told the parents Ihsan , that people who have difficulty in reading and writing is called Dyslexia .

The characteristics according Ram Dyslexia is difficulty in following some instructions , can not use their fine motor well , such as difficulty in buttoning his shirt or tie his shoes , can not connect the size , distance and speed , such as throwing a ball can not catch , can not do things that should be done by his age .

When children experience things above the child's confidence will be lost , often in revolt . And the child will hide any shortcomings with disobedience and rioting happy anywhere. And do not want to admit that " he could not " but he would say " " I do not want " .

Her mother asked why should Ihsaan Ihsaan ?

Dyslexia can happen to anyone , sometimes caused by genetic factors , it could be because there is a problem on sinep - sinep the child's brain . Even so every child has dyslexia has a sharp mind and a strong imagination and they are talented people even more talented than normal people .

After understanding the problems faced Ihsaan , Ihsaan and Ram told his friends in his class a few stories about people who have experienced Dyslexia who can not read and write , but they are trying so hard to try to learn and understand about the letters even though the letters or words it is an enemy to those dyslexia , dyslexia according to those letters was like dancing in her eyes and so scary and tormenting themselves , their brains are filled with things that are not possible , such as the alphabet was dancing in the disco room so their assumption . People laugh at children who have Dyslexia Dyslexia for children generally like to think / melamuni things that make no sense , even as they still dare to face it , who would have thought Dyslexic children will become great men and famous for strange thoughts , anyone orann famous people are ? including Albert Einstein , the great scientist popular with his theories amazing . Like the theory Relativitas.kemudian Leonardo Da Vinci , creator Helikoptor in the 15th century . 400 years before the plane . Lionardo reversed mirror writing like writing ( all writing upside down ) . Thomas Alva Edison , the inventor of electricity . Abhishek Bachchan , a well known artist in India . Pablo Picasso , the famous painter , he never understood the number 7 . Walt Disney , creator of Mickey Mouse cartoons , she had difficulty in reading then he pours life into the cartoon world . Neil Diamon , a famous singer , and Agatha Christie , a mystery author .

Ram gives these stories in order to advance Ehsan motivated and brave in the face of all the difficulties that he faced . Ihsan Ram also told that he was first experienced the same thing with people who he told . All Ram missed expectations with what is done by Ihsan , he made ​​a small ship that can move in the water , all because Ihsan does have a strong imagination .

According to Ram , Ihsan is a student who has intelligence above average . It's just that he needs a little help , according to Ram all children in the world have the same right to learn , no matter the shortcomings they have. In accordance with state law " education for all " scheme in which the law gives equal rights in education .

And he started teaching full ihlan with patience , taught Ram Ihsan 2 or 3 hours in a week , training is done while the material Ram ignore spelling , Ihsan only tested orally , Ihsan taught to write the letters in the sand , Writing letters on the skin ( as the sense of touch ) , play of colors, with the example of the form of letters , Playing playdoo , forming some of the characters with playdoo , Drawing large numbers on the board boxes , Meronce , Giving voice recording that corresponds to the text given to Ihsan , so Ihsan can learn to read by following sura tone and see the words ,

With the help of bantua - Ihsan finally be able to read and write .

As for math Ram provide such materials , Ehsan asked up and down the stairs in accordance with the numbers on the stairs and in accordance with the instructions given by Ram , Ram here teaches addition and also invite Ihsan pengurangan.Ram to play on the computer game , it to develop tricks in solving problems .

All was done against Ihsaan Ram , so Ihsaan slowly but surely be able to read , write and count , an amazing handling of the business of a teacher to teach their students .

Ram held a painting competition , and he invites all people to participate in the race , ranging from all the students , teachers and everyone . And all the people to follow the race was no exception Ihsan . And at the end of the race Ihsaan and Ram who was the winner , because they are both painting is the most good . But the winner still Ehsan with a reason not possibly win of his teacher .

1.2.  the reason I chose this film because every child in this story is the hero in addition it helps us see the child within ourselves. No man is perfect no matter what position he is in society, every child with special abilities and they are talented in their own way. This film is not just about a child suffering from dyslexia but also about how parents get carried away by the current world developments and fail to understand their children's dreams and develop their innate talents.

This movie is very inspiring and educational.

1. 3    My favorite character in this movie is Ram Shankar Nikumbh (Amir Khan). Amir Khan is my favorite artist in addition to his handsome face, she is also cute cute in this movie. character in the film who plays Ram Shankar Nikumb loving, kind, smart, authoritative and lovers of children

pentingnya bahasa inggris untuk jurusan manajemen

Pentingnya Bahasa Inggris untuk Jurusan Manajemen

Disusun untuk memenuhi tugas Bahasa Inggris 2

 

Oleh Ayu Aisah Wulandari

NPM 11213534

Kelas 1EA17

VAKULTAS EKONOMI

JURUSAN MANAJEMEN

TAHUN 2013

 Soal!

1. Mengapa bahasa inggris penting untuk jurusan manajemen?
2.  Apa yang akan anda lakukan setelah lulus S1 dari universitas Gunadarma?

Jawab!

1. Bahasa inggris penting untuk jurusan Manajemen karena :

Language is an important aspect of human interaction. With language , (be it spoken language, written or cue ) people will perform a communication and social contract. Language is also seen as a mirror of one's personality as translated as a reflection of a sense of language , thought and behavior .

Sometimes a clever and full of bright ideas to be stalled just because he could not convey his ideas in good language. Therefore the whole idea,proposal, and all the work it will not be known and others are not evaluated when poured in a good language. Sumarsono and Partana ( 2002:20 ) says that the language is often considered as a product of social or cultural product, which is a container of social aspirations, activity, social behavior and culture, including technology disclosure language created by the user community. Language can be considered as a " mirror his time " means that the language within a certain period embodies what happening in the community.

As one part of the culture, language plays an important role in business talks between nations. With in the framework of cross- cultural ( cross culture) ,Spoken English as an international language, then become a unique because each nation has a different cultural background, which of courseaffect dialect, pronunciation and grammar different behavior.

In the business, which obviously relates to money, it is conceivable how misunderstandings as a result of this language would be a lot of influencebreaks a business is being done .Thus the standard language and the universal rules of intercultural communication (intercultural communication) is understood by all nations must be controlled businesses. Goetsch and Davis ( 2002:1-3 ) says that of so many skills needed by managers in Total Quality Management ( TQM ) communication skills are the most important. Each element ofkey concepts such as total quality ; customer focus ( both internal customers and external), involvement and empowerment of employees total, leadership, teamwork, decision making, problem prevention, solving problem and conflict resolution , relies on effective communication.

Davis et al , ( 1996:16 ) says that factors such as speech communication. effectively, develop open communication, listen to others,present a paper and prepare a written communication is one the competencies required of managers .The ability of a manager in This language appears also when disseminating a new policy on all employees. This new policy, which sometimes led to anti- changes ( changing the resistance ) requires the ability to speak to the manager make employees understand the company's policies . This ability is seen also when a company dealing with the masses or outside the company , managers with good language takes its role to save the company. It is clear that the ability to communicate , in this case the language is effective , is one of the must-have resource managers and be one of the critical success of a business. English has become a key entry in the global business association . when trade the world just became a small village in E – Commerce ( trading on the Internet ) , proficiency in English be the main requirement to fit in this virtual village. Ideally , in accordance with the demands globalization where competition is getting tougher work , both inside and outside country , then it should be the Human Resources ( HR ) Indonesian language master England.

In fact , when informed of the importance of language acquisition incentive England to welcome the era of free trade , the mastery of English competency is not entirely enthusiastic responded by HR Indonesia, like the employees in some companies even though This is seen by the international services from the use of this language is only reach certain levels within the company. It is a phenomenon that interesting to study whether it is the mastery of language competence English is related to employee performance appraisal Indonesia or indeed performance did not lead to the mastery of English language competence , at least at the company 's research sites .

Speak not only arrange the words mean , more than that according to Garvin and Mathiot , cited by Sumarsono and Partana , ( 2002:364 ) , in the there is an attitude that speaks a language containing at least three basic characteristics , namely ( 1 ) language loyalty ( faithfulness language ) , ( 2 ) language pride ( pride speaking ) and ( 3 ) awareness of the norm ( norm language awareness ) . awareness language norm is also a requirement to communicate in business . Bovee and Thill (1995:104 ) in his book " Business Communication Today " said that spelling and usage ( spelling and usage ) an important consideration of the businessman or employee concerned in doing good communication in form of oral ( speaking and listening ) and writing , in addition to one other factor that is " thinking " ( thinking ) as the center of all considerations when it will communicate the language .

The existence of language attitudes ( awareness of language norms ) and the declaration that " thinking "( thinking ) as the center of all considerations speaking people , the estuary of the The two things are knowledge ( knowledge ) . The linkage between knowledge and this attitude will be evident in behavior , because according to Anastasi ( 1965:541 ) attitude only be interpreted as a tendency like or do not like something and still to be translated into behavior appears . Therefore, it seems that among knowledge , attitudes and behaviors theoretically speaking there reciprocal relationship . In addition there is the fact that language acquisition English is not always taken by the employee as a beginning towards competency workplace . An analysis can be made to explain this is whenincreasing an individual's performance , the more tertuntut to speak the better . So also affect the performance of employees to behave language England .

In large companies , for example ( courier service ) with service to various countries where employees often have to deal with foreign customers and communicating with foreign parties with different cultures and environments  so it is assumed that they must not only have knowledge good language but also have to have the attitude and language behavior which is good also . Based on the above passage it is clear that language is not merely sounding the words or write a sentence . Moreover speak reveal weight ( language knowledge ) and ancestor ( attitudes and behaviors language ) . In the midst of the effects of globalization and the growing pressure can not be dammed.

2.      Yang akan saya lakukan setelah lulus S1 dari Universitas Gunadarma ialah :

After I graduated college at the University Gunadarma S1 later, I will continue my career as a manager. Since I was a graduate S1 majoring in management at the University of Gunadarma. I will blaze my career from zero / start. Enrolled in a company either in the city or outside the city. Looking for a good job opportunities, according to my ability and my skills. I will devote myself in the company as well as possible. And I will use all the knowledge that I acquired during my school at the University Gunadarma.

tugas membuat tulisan tentang Ilmu Budaya Dasar

Budaya Indonesia di Dunia Internasional 

   Batik Indonesia memiliki keunikan yang tidak ditemukan di negara lain. Keunikan itu terletak pada penggunaan malam atau campuran sarang lebah, lemak hewan, dan getah tanaman dalam pembuatannya. Motif batik semakin berkembang dengan adanya hasil karya desainer yang terus bertambah jumlahnya. Batik bagi masyarakat Jawa, memang bukan hanya sebuah kain bercorak, tetapi juga penggambaran filosofi kehidupan dan warisan budaya leluhur yang harus dijaga.

Batik memang identik dengan Indonesia, tetapi bukan berarti negara lain tidak bisa memproduksinya. Negara tetangga kita, seperti Malaysia, Singapura, bahkan China juga memproduksi batik dengan motif yang cukup beragam. Hal itu ternyata tidak membuat pengakuan dunia internasional terkait batik Indonesia memudar.

Batik Indonesia akhirnya secara resmi dimasukkan dalam 76 warisan budaya tak benda oleh UNESCO. UNESCO memutuskan untuk menjadikan batik Indonesia sebagai salah satu daftar warisan budaya pada 8 September 2009. Pada 2 Oktober di Abu Dhabi, UNESCO mengumumkan hasilnya sangat membanggakan bagi bangsa Indonesia. Pengakuan UNESCO terhadap batik Indonesia melalui proses panjang dan berliku.

Upaya pemerintah mendaftarkan berbagai warisan budaya Indonesia guna mendapat pengakuan dunia internasional terus memperoleh hasil signifikan. Batik Indonesia dinilai sarat dengan teknik, simbol, dan budaya yang tidak lepas dari kehidupan masyarakat Indonesia mulai dari lahir sampai meninggal. Kekayaan ragam batik yang datang dari beberapa wilayah dan provinsi, menjadi bukti bahwa Indonesia layak menjadi sumber budaya di mana batik tumbuh dan berkembang.

Negara Indonesia terkenal dengan kebudayaannya yang beragam. Hampir di setiap provinsi kita dapat menemukan kebudayaan yang tidak sama antara provinsi yang satu dengan yang lain. Bahkan di antara provinsi yang letaknya bersebelahan. Seperti contoh, antara budaya Jawa Barat dengan Jawa Tengah walaupun letak secara geografis kedua daerah ini bersebelahan, tapi kebudayaan dua daerah ini berbeda. Bahkan bahasa daerahnya pun berbeda.

Salah satu kebudayaan Indonesia yang sangat terkenal bahkan sampai ke dunia Internasional adalah batik. Kain bercorak asal Jawa ini memang unik dan indah. Dari proses pembuatannya yang menggunakan malam atau campuran sarang lebah, lemak hewan dan getah tanaman tentunya tidak akan dapat kita jumpai di negara lain. Keindahan motifnya pun semakin lama semakin berkembang dan semakin bagus. Bahkan sekarang ada batik yang dikhususkan untuk penggemar sepak bola yang disisipkan logo club bola favorit. Wow, sungguh inovatif.

 

salah satu contoh batik bola yang sekarang sangat diminati oleh penggemar sepak bola

Keindahannya memang dapat menarik perhatian orang banyak, begitu pun masyarakat mancanegara. Bahkan pernah ada negara yang sampai mengklaim kain ini sebagai salah satu budayanya. Sungguh ironi. Tapi untungnya sekarang batik Indonesia telah mendapat Pengakuan dari UNESCO sebagai salah satu warisan budaya Indonesia.

Oleh karena itu kita sebagai bangsa Indonesia harus terus menjaga dan melestarikan budaya sendiri. Jangan biarkan budaya kiat diklaim negara lain. Karena batik bagi masyarakat Jawa, memang bukan hanya sebuah kain bercorak, tetapi juga penggambaran filosofi kehidupan dan warisan budaya leluhur yang harus dijaga.